Facing intensifying competition and rising operational costs in the US market, cross-border sellers urgently seek high-potential alternatives. Japan emerges as a compelling opportunity, with its e-commerce market projected to grow 7.7% to $206.8 billion in 2025 (GlobalData). Yet a significant gap remains—China-Japan cross-border e-commerce totaled only ¥46.6 billion in 2024 (METI data)—highlighting vast untapped potential. Japanese consumers’ premium quality expectations, strong purchasing power, and declining offline retail trends create an ideal expansion landscape.
Among the numerous e-commerce platforms in Japan, Amazon Japan, with a 48% market share and an average daily traffic exceeding 20 million visits, has become the preferred choice for Chinese cross-border enterprises. Its logistics network covers 98% of the population with next-day/ same-day delivery, while 2025’s reduced fulfillment fees further enhance sellers’ cost efficiency.
Why choose the local Amazon store in Japan?
- Full category access without restrictions
- SME Badge visibility boost post-Brand Registry
- JCT tax compliance attracting B2B buyers with input tax credits
Local Store Setup Guide
Prepare strategically for Amazon Japan localization:
▶ Detailed registration requirements & process:
https://sell.amazon.co.jp/lead-homepage/spapi-leadform/asinking
LINGXING ERP: The Growth Engine for Amazon Business in Japan
In this competitive landscape, LINGXING ERP delivers indispensable e-commerce software capabilities:
Finance & Compliance: Real-time data sync, ASIN-level profit tracking, and automated JCT-compliant reporting.
- Advertising & Logistics: AI-driven ad optimization, inventory forecasting, and fulfillment analytics to slash costs.
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- Japan represents a prime growth frontier. Success hinges on platform selection, local store advantages, and leveraging specialized e-commerce tools like LINGXING for end-to-end operational excellence.
