TK shop spring sales campaign summary: US fully managed transaction order boost to 305%
TikTok has released a summary of its Spring Cross-Border Sales Campaign, highlighting strong growth in the U.S. and U.K. markets.
During the campaign, GMV (Gross Merchandise Value) from U.S. cross-border pop-up livestreams increased by 153%, while fully managed transactions in the U.S. surged by an impressive 305%. In the U.K., both fully managed and full-cycle transactions grew by 147%.
The campaign also sparked a surge in user engagement. Buzz around seasonal topics led to a significant increase in impressions. The hashtags #TikTokShopSpringGlowUp and #SpringTok generated over 200 million product impressions—four times higher than pre-campaign levels.
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