Temu Slashes U.S. Ad Spend Amid Tariff Policy Shift | Google & Social Ads See Sharp Decline

2025.04.16

Temu Slashes U.S. Ad Spend Amid Tariff Policy Shift | Google & Social Ads See Sharp Decline

Temu, once a dominant force in digital advertising, has dramatically scaled back its ad spending in the U.S. Recent data shows its share of Google ad impressions dropped to zero over the past week, with a similar downturn seen across social media platforms.

Temu has significantly scaled back its ad investment in the U.S., particularly on Google and social media platforms. According to data from Tinuiti, Temu accounted for up to 19% of Google ad impressions before March 31, but this figure fell to 0% by April 12. Industry sources believe the pullback signals a strategic pause in aggressive bidding for this channel.

Temu

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